Marketing Automation for Lead Management Every organization’s primary objective is turning contacts or leads into customers. Lead nurturing and moving prospects along the sales funnel, on the other hand, have long been problems for businesses. Businesses used to...
In the past, print media, billboards, radio ads, and television commercials were all used by businesses to generate leads. Today, leads are created online through a variety of channels, including websites and social media. However, lead creation is listed as the...