CASE STUDY
Case Study: Lakme Academy Boosts Lead Conversion with Twister Automation
– Introduction
This case study explores how Lakme Academy, a leading provider of makeup and beauty courses in India, leveraged Twister automation to optimize their lead generation and conversion process. Facing a surge in inquiries through social media ads but struggling to manage them effectively, Lakme Academy sought a solution to nurture leads and increase enrollment.
Client Background
Lakme Academy offers a comprehensive range of courses in makeup artistry, hair styling, nail art, and cosmetology. They rely heavily on social media advertising to attract potential students. However, the high volume of inquiries generated by these ads overwhelmed their staff, making it difficult to respond promptly and effectively.
Challenges
Inefficient lead nurturing: Lakme Academy lacked a system to manage and nurture leads from social media inquiries. With limited staff, they couldn't personalize responses or follow up effectively.
Missed opportunities: Many inquiries went unanswered, leading to lost sales opportunities.
Lack of lead source tracking: Lakme Academy couldn't identify which social media platforms were generating the most qualified leads.
Solution
Lakme Academy partnered with Twister automation to implement a comprehensive lead management solution. This included:
Advanced Chatbots: Chatbots were developed for Instagram, Facebook, and WhatsApp to automatically respond to inquiries. These chatbots could answer basic questions, recommend suitable courses, and direct users to WhatsApp for further conversation.
Automated Lead Stages: Lakme Academy defined a series of lead stages to manage the lead lifecycle, including prospect, WhatsApp follow-up, visit interest, follow-up call, visited, counseling, offer made, negotiation, and existing client.
Webform Integration: A web form was created to capture leads and automatically direct them to WhatsApp for further interaction.
Automated Follow-Ups: Twister set up automated follow-up messages via WhatsApp after 24 and 48 hours to ensure timely engagement with potential students.
Lead Source Tracking: Tags were implemented to identify the source of each lead, allowing Lakme Academy to track the effectiveness of their social media campaigns.
Automated Conversion Management: Once a prospect converted into a paying student, Twister automatically moved them to the "existing client" stage and sent automatic updates about new courses.
Implementation
Twister’s team worked closely with Lakme Academy to understand their specific needs and configure the automation platform accordingly. The chatbots were trained with relevant course information and tailored to respond naturally to user queries. The lead stage system and automated follow-ups were set up to streamline the conversion process.
Results
Increased Lead Nurturing: Chatbots provided immediate responses to inquiries, significantly improving lead engagement.
Improved Conversion Rates: Automated lead nurturing and follow-ups led to a noticeable increase in course enrollment.
Enhanced Data Analytics: Lead source tracking provided Lakme Academy with valuable insights into the effectiveness of their social media campaigns.
Reduced Workload: Twister automation freed up staff time, allowing them to focus on closing deals with qualified leads.
Analysis
The success of this case study can be attributed to several factors:
Automated lead nurturing: Chatbots ensured 24/7 responsiveness, keeping potential students engaged.
Personalized communication: Automated messages were personalized based on user inquiries and lead stages.
Streamlined lead management: The lead stage system helped organize and track leads efficiently.
Data-driven decision making: Lead source tracking provided valuable insights for optimizing marketing efforts.
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Efficiency
User Interaction
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Conversion
Lessons Learned
Automation can significantly improve lead nurturing and conversion rates.
Chatbots provide an effective way to manage high volumes of inquiries on social media.
A well-defined lead management process is crucial for efficient lead conversion.
Client Testimonial
“Twister automation has been a game-changer for our business. We’ve seen a dramatic increase in lead engagement and course enrollment. The chatbots are incredibly helpful in handling inquiries and guiding potential students towards the right courses. We’re also very impressed with the lead stage system and automated follow-ups, which have streamlined our lead management process significantly.”
Conclusion
Lakme Academy’s case study demonstrates the power of automation in optimizing lead generation and conversion. By leveraging Twister’s platform, Lakme Academy was able to address their lead management challenges, improve lead engagement, and ultimately increase course enrollment. This case study serves as an example of how automation can empower businesses to achieve their marketing goals in the competitive beauty education industry.