CASE STUDY

Case Study: Twister Automation’s Integration Solution for Robotskull

Revolutionizing Lead Management for RobotSkull: A Twister Automation Success Story

Introduction

Robotskull, a leading company specializing in the import of Electronics, Mechanical, DIY, Hobby, RC & Engineering products , faced a significant challenge in managing the influx of inquiries originating from India Mart. The surge in leads overwhelmed their team of four, leading to missed opportunities and an inability to effectively engage with their regular clients.

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Client Background

Robotskull has established itself as a key player in the Electronics, Mechanical, DIY, Hobby, RC & Engineering product’s import industry. With a focus on quality products, they have garnered a strong customer base over the years. However, the increasing volume of inquiries from India Mart became a bottleneck for their team to handle efficiently.

Challenges

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Inquiry Overload: The company was inundated with numerous inquiries from India Mart, stretching the capacity of their four-person team.

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Limited Response to Regular Clients: The team's attention was disproportionately directed towards India Mart inquiries, leading to neglected regular clients.

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Manual Handling: The manual assignment of leads and lack of automated responses resulted in delayed communication and potential loss of business opportunities.

Solution

Twister Automation stepped in to streamline and enhance the inquiry management process for Robotskull. The key components of the solution included:

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Integration with India Mart and WhatsApp: We integrated Robotskull's India Mart inquiries with their sales team's WhatsApp numbers.

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Automated Lead Assignment: Leads were automatically assigned to team members in a sequential manner, ensuring equitable distribution and prompt response.

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Auto-Response and Product Details: An automated welcome message and product details were shared on WhatsApp as soon as an inquiry was received, enhancing the speed and quality of responses.

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Automated Follow-ups: We implemented automated follow-ups after 48 hours and 7 days to maintain engagement and increase the likelihood of conversion.

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Lead Management Stages: A customized lead management system with stages like prospect, follow-up, half payment, full payment, order punch, and order dispatch was introduced.

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Client Segmentation: Automated processes were set up to move converted India Mart inquiries to the existing client stage, where they received updates on new products and arrivals.

Implementation

The integration and automation solution was seamlessly implemented by Twister Automation, ensuring minimal disruption to Robotskull’s ongoing operations. Customizations were made to align with Robotskull’s specific business processes.

Case Study: Twister Automation’s Integration Solution for Robotskull
Case Study: Twister Automation’s Integration Solution for Robotskull
Case Study: Twister Automation’s Integration Solution for Robotskull

Results

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Efficient Lead Handling: The automation of lead assignment and responses significantly increased the efficiency of the team, allowing them to manage a higher volume of inquiries.

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Improved Client Engagement: With automated follow-ups and segmentation, Robotskull could maintain consistent and targeted communication with both India Mart leads and regular clients.

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Enhanced Productivity: The streamlined processes led to a reduction in manual efforts, allowing the team to focus on more strategic aspects of client engagement.

Analysis

The integration of India Mart with WhatsApp and the implementation of automation significantly improved Robotskull’s lead management processes. The company experienced a notable increase in the conversion rate of India Mart inquiries and strengthened relationships with regular clients.

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Efficiency

User Interaction

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Conversion

Lessons Learned

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Prioritize Integration: Integrating key platforms can streamline operations and improve overall efficiency.

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Automation for Proactive Engagement: Automated responses and follow-ups ensure timely and proactive engagement with leads.

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Client Segmentation is Key: Segmentation helps tailor communication strategies and maintain personalized interactions.

Client Testimonial

“Twister Automation’s solution revolutionized our lead management process. The seamless integration and automation not only relieved our team of the manual burden but also significantly improved our client engagement. We are now more efficient in handling inquiries and maintaining relationships with our regular clients.”

Conclusion

Twister Automation’s integration solution successfully addressed Robotskull’s challenges, providing a robust system for managing India Mart leads and regular clients. The streamlined processes, automated responses, and client segmentation contributed to increased efficiency and improved overall client satisfaction.

Next Steps

To explore the potential of CRM automation for your enterprise, reach out to Twister Automation at the following contact information:

+1 2526 515253

+91 9558091052