Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy

From Excel Sheets to Tailored Chatbots – A Case Study on Streamlining Sales and Elevating Customer Engagement


Rotto Tiles, a prominent player in the tile manufacturing industry, specialises in producing tiles of various sizes and designs. With a dedicated team of 26 salesmen, the company had been facing challenges in managing and maintaining their follow-up system. Their existing approach relied heavily on manual record-keeping in Excel spreadsheets, which proved to be inefficient and error-prone. Rotto Tiles needed a more streamlined and automated solution to enhance their sales follow-up processes and improve customer engagement.

"Your writing style is engaging, but consider providing more evidence to support your argument."

Client Background

Rotto Tiles, founded in 2007, has established itself as a reliable and quality-focused tile manufacturer over the years. Their extensive product range caters to diverse customer needs, making them a preferred choice among builders, architects, and homeowners. The company’s commitment to innovation and customer satisfaction has propelled them to success, but their sales follow-up process needed a modern makeover.


Rotto Tiles faced several challenges in managing their sales follow-up:

  1. Manual Tracking: The sales team relied on manual tracking in Excel sheets, which was time-consuming and prone to errors.
  2. Lack of Centralised System: There was no centralised system to manage follow-ups, making it difficult to monitor the progress of leads and opportunities.
  3. Inefficient Communication: Salesmen communicated with leads via personal WhatsApp and email accounts, leading to a lack of uniformity and difficulty in tracking conversations.
  4. Limited Customer Engagement: The existing system did not provide a structured way to engage with customers and showcase the product range effectively.



Twister Automation stepped in to provide a comprehensive solution to Rotto Tiles’ challenges:

  1. CRM Integration: Twister Automation integrated Rotto Tiles’ salesmen’s WhatsApp and email with a CRM automation software, creating a centralised platform for lead management.
  2. Individual Pipelines: Each salesman was allocated an individual pipeline within the CRM, allowing for focused follow-up on their leads and opportunities.
  3. Triggered Chatbots: Customised chatbots were developed for each salesman, capable of providing specific descriptions and images of tile sizes selected by customers.
  4. Tagging System: A tagging system was implemented, enabling the categorization of incoming leads for better organisation and prioritisation.



Data Migration: Existing data from Excel sheets was migrated to the CRM, ensuring a seamless transition.


Chatbot Development: Twister Automation developed and configured individual chatbots for each salesman, ensuring they could engage effectively with leads.


User Training: Rotto Tiles' sales team underwent training to familiarise themselves with the new system and chatbots.


Tagging System Setup: The tagging system was set up to categorise leads based on criteria defined by Rotto Tiles.

Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy
Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy
Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy
Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy
Redefining Sales Engagement: How Twister Automation Transformed Rotto Tiles’ Follow-Up Strategy


The implementation of Twister Automation’s solution led to remarkable improvements for Rotto Tiles:


Efficiency: The new system streamlined the follow-up process, reducing manual effort and errors.


Uniformity: Salesmen now communicated with leads through dedicated WhatsApp accounts and email, ensuring a more consistent customer experience.


Enhanced Customer Engagement: Chatbots provided detailed information and images of tiles, improving customer engagement.


Organisation: The tagging system allowed for better lead organisation and prioritisation, leading to higher conversion rates.


Data-Driven Insights: The integrated system generated comprehensive reports, offering valuable insights into lead performance and counsellor productivity.


The transformation brought about by Twister Automation’s solution highlighted the importance of automating and centralising sales follow-up processes. Rotto Tiles’ sales team now had more time to focus on high-value activities, resulting in increased sales and customer satisfaction.



User Interaction



Lessons Learned

This case study underscores the importance of embracing technology to streamline sales processes. Key takeaways include the significance of centralised systems, tailored automation solutions, and consistent customer engagement.

Client Testimonial

Bhavya Kaila, Sales Manager at Rotto Tiles, expressed his satisfaction, saying, “Twister Automation has been a game-changer for us. Their solution streamlined our sales process, allowing us to engage with customers more effectively. The impact on our revenue and customer satisfaction has been significant, and we couldn’t be happier with the results.”


Rotto Tiles’ partnership with Twister Automation brought about a significant transformation in their sales follow-up processes. By integrating CRM, dedicated WhatsApp accounts, and chatbots, the company achieved higher efficiency, organisation, and customer engagement. This case study highlights how technology-driven solutions can drive success in the competitive manufacturing industry.

Next Steps

To explore the potential of CRM automation for your enterprise, reach out to Twister Automation at the following contact information: