CASE STUDY
Transforming Visitor Engagement at Big 5 Global Dubai Expo
Revolutionizing Expo Engagement: Twister Automation’s QR Code Solution Unleashes Success at Big 5 Global Dubai
– Introduction
The Big 5 Global Dubai Expo stands as one of the largest and most influential events in the world, bringing together a diverse array of companies to showcase their products and services. However, the sheer scale of the expo posed a significant challenge for participant companies in efficiently collecting and managing visitor data. Twister Automation stepped in to address this issue by providing a groundbreaking solution that seamlessly integrated QR codes, CRM software, and automated messaging.
Client Background
Twister Automation collaborated with esteemed companies participating in the Big 5 Global Dubai Expo, including Vikas Industries, Shree Raj, Shree Raj Castech Pvt. Ltd., Greentek Plast, DreamTech Hardware, and Al Sweer Trading. These companies were eager to capitalize on the immense foot traffic at the expo but faced the daunting task of manually gathering and disseminating visitor information
Challenges
The primary challenge for the participant companies was the overwhelming number of expo visitors. Manually collecting data from every individual proved impractical, risking missed opportunities and potential client connections. There was a need for an innovative and streamlined approach to data collection and engagement..
Solution
Twister Automation devised a solution centered around a unique personal QR code for each participating company. Linked with a robust CRM software, the QR code, when scanned by visitors at the company’s stall, directed them to a WhatsApp chatbot. The chatbot seamlessly shared detailed information about the company and prompted visitors to input their details, including name, email, company name, and contact number. Automated follow-up messages were scheduled at 24-hour and 1-week intervals.
Implementation
QR Code Integration: Developed unique QR codes for each participating company, seamlessly linking them with CRM software.
Customization: Collaborated closely with each company to tailor the solution to their specific needs and integrate it into their existing systems.
Chatbot Configuration: Set up WhatsApp chatbots to automate the sharing of company details and collect visitor information, including name, email, company name, and contact number.
Results
The implementation of Twister Automation’s solution led to transformative results for our Big 5 Global Clients :
Centralized CRM Database: Post-expo, companies accessed a centralized CRM database housing visitor data collected during the event.
Enhanced Engagement: Automated follow-up messages at 24-hour and 1-week intervals contributed to increased client engagement.
Significant Conversions: The streamlined data collection process led to a substantial increase in client conversions, showcasing the effectiveness of the implemented solution.
Analysis
The success of the QR code solution highlights the importance of automation in large-scale events. The streamlined data collection process not only increased the efficiency of engagement but also facilitated targeted follow-ups, leading to tangible business outcomes.
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Efficiency
User Interaction
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Conversion
Lessons Learned
The case study underscores the value of innovation and adaptability in addressing unique challenges. The success of this solution emphasizes the need for companies to embrace technological advancements to stay competitive in dynamic environments.
Client Testimonial
“We are immensely grateful for Twister Automation’s innovative solution at the Big 5 Global Dubai Expo. The QR code integration not only simplified data collection but also played a pivotal role in our post-expo client conversions. Twister Automation’s expertise was invaluable in navigating the complexities of a large-scale event.” – [Greentek Plast]
Conclusion
Twister Automation’s collaboration with participant companies in the Big 5 Global Dubai Expo exemplifies how technology can revolutionize traditional processes. The success of this case study serves as a testament to the transformative power of automation in overcoming challenges and maximizing opportunities at major industry events.
Next Steps
To explore the potential of CRM automation for your enterprise, reach out to Twister Automation at the following contact information: