WhatsApp Template Message for Financial Institutions

What is WhatsApp Message Template?

“A WhatsApp message template is a pre-approved message format that frequently includes dynamic and interactive information. Companies can use these messages to automate and simplify their communications with authorized customers.”

Personalized communication is a powerful tool for businesses to generate sales and develop strong client relationships. Due to its extensive usage, WhatsApp offers businesses a great way to interact with clients directly and effectively. Businesses can create messages that resonate with their audience and are specific to the needs of the business and different sales scenarios using WhatsApp templates.

Businesses engaged in e-commerce can broadcast WhatsApp template messages for a number of purposes. These can include order and payment details, product details, and abandoned cart recovery.

One of the safest channels for communication between the banking and financial sectors and their clients is WhatsApp. End-to-end encrypted WhatsApp chats are an excellent way to share passwords, bank statements, and other confidential information. The banking and financial sectors might use these few WhatsApp business message templates.

1. Loan Application Registration Drop-Off:

Someone began completing your insurance application but stopped midway through. Sending a reminder over WhatsApp will motivate them to return and complete the form. The registration drop-off notification loop works as follows:

Here’s a sample WhatsApp message template for a loan application reminder.

Dear [Name],

Thank you for selecting [Company Name] for your insurance needs on our website.

To complete your registration, please click the button below:

CTA – Complete Application

2. WhatsApp Template Message for Loan Approval:

Inform people about their loan applications via WhatsApp, the platform where they spend the majority of their time. Notify people who have applied for a loan that their application has been accepted by using this template message.

WhatsApp Template Message for Loan Approval:

Hi [First Name] 👋,

We are pleased to inform you that your loan with [Bank] has been approved!

Please find your loan documents attached below.

If you have any questions, feel free to give us a call.

Kind regards,

[Bank]

3. A new account has been made:

When a user successfully registers for your financial platform or opens a bank account, send them a notification via WhatsApp.

WhatsApp Template Message for New Account Created:

Thank you for setting up a new bank account with [Your Bank Name]!

You can manage all your online banking conveniently from your mobile device.

Click the button below to download our Mobile Banking App.

Regards,

[Your Bank Name]

CTA – Download App

Hey [Name] 👋,

Thank you for creating an account with [Your Bank Name]! We wouldn’t want you to miss any important updates or announcements from us.

Starting today, we will send you essential updates, alerts, and card statements via WhatsApp.

If you wish to opt-out of these notifications at any time, simply reply to this message with “STOP,” and we’ll stop sending you updates.

4. Reminder for Credit Card Payments:

Use WhatsApp’s automated credit card payment reminder feature to encourage users to pay their credit card bills on time. You will receive three times as many repayments by sending this template message as you will by sending these email and SMS reminders.

WhatsApp Template Message for Credit Card Payment Reminder:

Free up your [Your Bank Name] Credit Card limit and avoid late fee charges by clearing your outstanding dues of [Amount].

Make your payment by [Date] to avoid incurring any late fees.

CTA – Pay Now

Hey [Name] 👋,

Don’t stress about due dates and deadlines!

You can free up your [Your Bank Name] Credit Card limit by settling your outstanding dues of [Amount] early.

CTA – Pay Now

5. Large Transaction (Warning):

Protecting clients from fraudulent transactions is crucial. As a result, anytime a user transacts with a significant amount, send them a warning message verifying that it was indeed them.

WhatsApp Template Message for Large Transactions Warning:

Hi [Name] 👋,

This is an automated notification: [Amount] has been transferred from your bank account to the account ending in [recipient’s account last digits].

If you did not authorize this transaction, please contact us immediately.

Regards,
[Your Bank Name]

Quick Replies:

• It was me
• It was not me

Transactional Message Samples

Here are some sample transactional WhatsApp template messages for Amount Debited and OTP Sent.

6. Amount Debited from Account:

Set up this WhatsApp template message to be sent automatically each time a user’s bank account is debited:

Your account ending in [XXXX] has been debited by [Amount].

Updated Balance: [Balance]

If you did not authorize this transaction, please contact us immediately.

CTA Button: Call Now

7. OTP Sent WhatsApp Template Message:

Use a more user-friendly medium like WhatsApp to send OTPs rather than Emails and SMS. Here’s a WhatsApp Template Message example for automated OTPs.

[OTP] is your One-Time Password for a transaction of [Amount] on your card ending in [XXXX]. It is valid for the next 5 minutes.

Please do not share this OTP with anyone for security reasons.

– [Bank Name]

8. ATM Transaction Notification:

Set up a WhatsApp automation notification to be sent anytime a user withdraws money from an ATM. Since users can easily trace their withdrawals via WhatsApp, this is preferable to receiving an SMS notification.

WhatsApp Template Message for ATM Transactions:

Hi [Name]👋,

You have withdrawn [Amount] from [ATM Location].

Your updated account balance is [Balance Amount].

If this, wasn’t you, please contact us immediately.

– [Your Bank Name]

Quick Replies:

• It was Me
• It was not Me

9. Bank Statement at the end of the month:

WhatsApp’s end-to-end encryption guarantee allows banks and financial institutions to send users their month-end bank account statements without worrying about security breaches.

Here’s a sample WhatsApp message template for the month-end bank statements.

Hi [Name]👋,

Your statement for the month of [Month Name] is ready.

Please find the detailed breakdown in the attached PDF.

Regards,
[Bank Name]

10. Promotional Offer (Loan):

Customers can receive promotional offers from you for credit cards, loans, and other services. Here’s a sample loan promotion template message.

Hey [Customer Name] 👋,

We’re thankful to have you as a valued customer! 😇

To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [Amount] loan/new credit card/bank services. 🎉

Act before [DD/MM/YYYY] to take advantage of this exclusive offer.

CTA- Call Now

How to Send WhatsApp Message Template

WhatsApp templates can only be sent through WhatsApp Business API-based platforms, ensuring compliance with WhatsApp’s policies and enabling efficient communication with your customers.

Our platform allows you to create customized template messages tailored to your audience, enhancing engagement and ensuring your communications are clear and professional.

The approval process for these templates is designed to be straightforward, allowing businesses to streamline their messaging strategies. By utilizing template messages, you can maintain consistency in your communication while also providing important updates, promotional offers, and customer support notifications.

This feature is essential for businesses looking to enhance their customer interactions and improve response rates.

Wrapping It Up:

Learning how to communicate effectively on WhatsApp will help you build stronger relationships with both new and existing clients. Strong relationships that engage and convert recipients can be made by customizing your messages, concentrating on what matters to your target, and scheduling your follow-ups effectively. There are customizable, interactive, and occasion-specific WhatsApp templates available. Prepare all of your templates and talk to customers in a productive way.  The given templates provide a fantastic starting point for writing messages that effectively interact with and captivate your audience, whether you’re welcoming new consumers, giving special promotions, or re-engaging existing ones.

Beyond merely making sales, using WhatsApp for business is about fostering relationships, providing value, and leaving a lasting impression on clients. Every message you send has the potential to increase sales and demonstrate your dedication to your customers, whether it’s promoting a new product, sharing a promotion, or simply checking in.

Using WhatsApp templates in your sales plan can have a significant impact as we approach 2025. These templates can help you double your sales with careful customization and smart use, demonstrating that timely communication and a human connection are essential for success in digital marketing.